CITRUS - Customer Intelligence Tool for Rapid Understandable Segmentation

## Overview

Customer segmentation is the process of dividing customers into groups based on common characteristics so companies can market to each group effectively and appropriately. CITRUS is a package developed by Peak to provide easy and understandable segmentation utilities. Full documentation https://peak-ai.github.io/CITRUS/

Install the latest release

install.packages("devtools")
devtools::install_github("peak-ai/citrus")